Privacy Policy

Effective Date: February 10, 2024 | Last Updated: October 5, 2026

1. Introduction

Tovna Media ("Company," "we," "us," or "our") operates the website TovnaMedia.com and designs and builds custom systems, products, and software solutions for businesses — including AI-powered phone receptionist services. We also publish The Leverage Letter, a periodic newsletter delivering business insights and growth content to subscribers.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to The Leverage Letter, submit an inquiry for our services, use our AI receptionist service, or otherwise interact with us. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

Depending on how you interact with us, we may collect the following categories of personal information:

Name (first and/or last)

Email address

Phone number

Business name and website URL

Business phone number and call-routing details (for AI receptionist clients)

Business revenue range, industry, and current operational challenges

Responses to qualifying questions on our inquiry or booking forms

Any other information you voluntarily provide through forms, emails, or calls

2.2 Information Collected Automatically

When you visit TovnaMedia.com, we and our third-party service providers may automatically collect certain information, including:

IP address and approximate geographic location

Browser type, operating system, and device information

Pages visited, time spent on pages, and clickstream data

Referring URL and exit pages

Cookies, pixel tags, and similar tracking technologies (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third-party platforms where our advertisements appear, including Meta (Facebook/Instagram) through the Meta Pixel, and from Google Analytics. This data may include ad interaction data, demographic information, and interest categories.

2.4 Text Messaging & Mobile Information

If you provide your mobile phone number, you may receive text messages from Tovna Media related to your inquiry, appointment confirmations, and reminders. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

2.5 AI Receptionist Service Data

When our AI receptionist answers calls on behalf of a client business, we process only what is needed to handle the call:

Caller phone number and call metadata (date, time, duration) — needed to send the booking-link text message

Call audio recordings, transcripts, and AI-generated summaries — for call logging and quality monitoring

We do not collect, store, or have access to caller names, booking details, appointment calendars or availability, insurance information, or medical records. Our service has no integration with practice management or booking systems: the AI sends the caller a booking link by text message, and the caller books directly with the business.

This information is processed on behalf of the client business, which determines how it is used. The client business is responsible for providing any notices to callers required by applicable law, including call-recording consent notices where applicable. We use service data to operate, monitor quality, and improve the AI receptionist service, and we do not use caller data to market to callers directly.

3. How We Use Your Information

We use the information we collect for the following purposes:

To deliver The Leverage Letter newsletter and related content to your inbox

To evaluate your inquiry for our custom build services

To detect and prevent fraud, abuse, or security incidents

To communicate with you regarding our services, including scheduling calls

To build, configure, operate, and support the systems and AI receptionist services we provide to clients

To monitor and improve the quality and reliability of our AI receptionist service

To process transactions and send related information (confirmations, invoices)

To personalize and improve your experience on our website

To send marketing and promotional communications (with your consent, where required)

To analyze website traffic, user behavior, and advertising effectiveness

To comply with legal obligations and enforce our Terms and Conditions

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Service Providers: We share information with third-party vendors who perform services on our behalf, including email delivery platforms, payment processors (such as Stripe and/or PayPal), analytics providers (Google Analytics, Meta), scheduling tools, telephony carriers, and AI voice service providers used to operate our AI receptionist service. These providers are contractually obligated to use your information only as necessary to perform services for us.

Client Businesses (for AI receptionist service data): Call recordings, transcripts, summaries, and caller phone numbers collected by our AI receptionist are made available to the client business on whose behalf the calls were answered.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via email and/or a prominent notice on our website.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

5. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar technologies to collect information about your browsing activity. Specifically:

Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. Google's ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and Google's Privacy Policy.

Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our advertising on Meta platforms, to deliver targeted advertisements, and to build custom audiences for future ad campaigns. The Meta Pixel collects data about your activity on our website and transmits it to Meta.

Essential Cookies: We use cookies that are strictly necessary for the operation of our website, such as those that maintain your session when filling out forms.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling cookies may affect the functionality of our website. For more information on opting out of Google Analytics, visit Google's opt-out browser add-on page. For Meta advertising preferences, visit your Facebook Ad Preferences settings.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Newsletter subscriber data(email, name): Retained for as long as you remain subscribed. Upon unsubscribing, your data will be removed from our active mailing list within 30 days, though backup copies may persist for up to 90 days.

Inquiry and booking form data:Retained for up to 24 months after submission to support follow-up and service evaluation, unless you become a client, in which case it is retained for the duration of the client relationship plus any legally required period.

AI receptionist service data(call recordings, transcripts, summaries): Retained in accordance with the applicable client service agreement, and deleted or returned upon termination of the service at the client's request, subject to legal retention obligations.

Analytics and tracking data:Retained in accordance with the data retention policies of Google Analytics and Meta.

Transaction and billing data:Retained for as long as required by applicable tax and accounting laws (typically 7 years).

7. Your Rights and Choices

7.1 Email Communications

You may opt out of receiving The Leverage Letter or other promotional emails at any time by clicking the "unsubscribe" link at the bottom of any email, or by contacting us directly. Please note that even after opting out of marketing emails, we may still send you transactional or administrative communications related to active services.

7.2 Access, Correction, and Deletion

You have the right to request access to, correction of, or deletion of your personal information. To exercise these rights, please contact us using the information in Section 11. We will respond to your request within 30 days, or within the time period required by applicable law.

7.3 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete personal information, the right to opt out of the sale or sharing of personal information (note: we do not sell your personal information), and the right to non-discrimination for exercising your privacy rights. To submit a request, contact us at the information provided in Section 11.

7.4 Do Not Track

Our website does not currently respond to "Do Not Track" signals from browsers. However, you may manage tracking preferences through the cookie and advertising opt-out options described in Section 5.

8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. These include encryption of data in transit (SSL/TLS), access controls limiting who within our organization can access personal data, and regular review of our data collection and storage practices.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.

9. Third-Party Links

Our website and emails may contain links to third-party websites, products, or services that are not owned or controlled by Tovna Media. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

11. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your data is handled, please contact us at: Tovna Media

Website: TovnaMedia.com
Email: info@tovnamedia.com
Location: Plainsboro, NJ, USA

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this document. If we make material changes, we will notify you by posting the updated policy on our website and, where appropriate, by sending you an email notification. Your continued use of our website or services after any modifications constitutes your acceptance of the updated Privacy Policy.